Character  &  Context

The Science of Who We Are and How We Relate
Editors: Mark Leary, Shira Gabriel, Brett Pelham
Apr 16, 2019

Local Weather and Climate Influence Public Opinion on Global Warming

by Brett Pelham
Red umbrella in a storm, a person, on a dock, standing silently

About 97% of climate scientists agree that human carbon emissions are changing our planet’s climate. According to the Union of Concerned Scientists noted, scientific consensus on climate change is comparable to the scientific consensus that smoking causes cancer. In fact, the scientific consensus about climate change is only slightly lower than the scientific consensus that the earth is round. Yet, despite a sea of evidence that climate change is real, many laypeople continue to believe that climate change is a myth.

There are many reasons for climate change skepticism – from wishful thinking to a lack of science education. But psychologists are learning that the automatic “rules of thumb” that people use to make snap judgments – judgmental heuristics -- also influence people’s views of climate change. More specifically, for people who live in places with cool climates, the bias known as the availability heuristic seems to fuel skepticism about global warming.  The availability heuristic refers to the tendency to base our judgments and decisions on how easily something is called to mind. We all know that receiving birthday cards is more common than receiving death threats because most of us have received more birthday cards than death threats – even if we count the occasional birthday card that includes a death threat.  But sometimes the availability heuristic can lead our judgments astray.     

In analyses of both the 50 U.S. states and 117 nations across the globe, I found that in places where the climate is cool, fewer people believe in global warming.  Clearly, people’s beliefs about climate change are affected by the availability bias.  The more people are routinely exposed to cold weather themselves, the more likely they are to be skeptical about the reality of global warming. This pattern was true in the United States even after controlling for household income, education levels, and the percentage of Democratic versus Republican voters per state.

Studies of how people respond to short-term variation in the local weather, as well as experiments in which people are primed to think about unseasonably hot or cold weather, have yielded similar effects. Many people seem to believe our planet is getting warmer only when their own neighborhood has been warm lately (or is chronically warm).  One reason the residents of Maine are less likely to believe in global warming than the residents of Maui is that the small portion of the globe known as Maine has a lower average temperature than Maui. This same pattern of public opinion about global warming applies to Austria versus Australia: people in Austria are more skeptical of climate change than people in Australia.

We once thought that a bit of unseasonably cold weather made people skeptical of global warming for only a week or so. As I noted, cold waves do temporarily lower people’s beliefs in the reality of global warming.  But my recent findings suggest that, on top of these short-term effects, both seasonal temperature variation and long-term average regional temperatures also influence public opinion about global warming.

The three images below summarize monthly variation in public skepticism about global warming in the United States, Canada, and the United Kingdom. Using data on people’s Google searches regarding global warming, I found that people searched most often for information that expressed skepticism in global warming at the beginning of winter and searched for such information least often toward the end of summer. In short, rather than trusting scientists who study climate change, many people assess the realities of climate change by assessing the weather in their own backyards.


These finding on public opinion about global warming held true whether I defined public skepticism about global warming based on the number of Google searches or I examined data from traditional public opinion polls showing the percentage of people in a given nation who reported that they did not believe that global warming was real. Finally, fine-tuned analyses in both the U.S. and the international data revealed that cold weather seems to create skepticism about global warming more than hot weather seems to promote acceptance of the scientific consensus about it.

One implication of these findings is that those who wish to combat public skepticism of climate change – especially among people living in cold climates – must get people to think globally rather than locally.   Because of the availability bias, people’s climate change beliefs are affected by their personal experiences with the weather.  We may be able to reduce this bias by regularly reminding people of the weather in other parts of the world.

For Further Reading
Egan, P.J., & Mullin, M. (2012). Turning personal experience into political attitudes: The effect of local weather on Americans’ perceptions about global warming. The Journal of Politics, 74, 796-809.

Pelham, B.W. (2018). Not in my back yard: Egocentrism and skepticism about climate change. Environmental Science and Policy, 89, 421-429.

Brett Pelham is a social psychologist who studies the self, gender, and how we perceive others, with occasional forays into topics such as birth, death, marriage, and climate change.

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Everything that people think, feel, and do is affected by some combination of their personal characteristics and features of the social context they are in at the time. Character & Context explores the latest insights about human behavior from research in personality and social psychology, the scientific field that studies the causes of everyday behaviors.  

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